When Randy entered the SEO industry, he quickly saw familiar problems: bloated teams, poor execution, lack of accountability, and agencies focused on volume instead of results. Just like in sports, he knew that winning didn’t come from flashy promises—it came from mastering fundamentals, studying the data, and showing up every day to outwork the competition. In 2006, he founded Soderman SEO to bring that performance-first mentality to search.
With nearly two decades in the SEO industry, Randy has personally engineered one of the most advanced SEO infrastructures in the space. That foundation led to the creation of our proprietary Next Gen Search Framework (NGSF)—an innovative system purpose-built for today’s search landscape. NGSF goes far beyond traditional rankings, strategically positioning brands to win in AI-driven search results, including AI Overviews, large language models, and emerging answer engines—while still dominating core Google organic performance. This isn’t a reactive adjustment; it’s a forward-thinking shift that ensures our clients are visible wherever and however people search.
Unlike large SEO firms where strategy is templated, delegated, or diluted, Soderman SEO is intentionally not a big-box agency. We operate like a championship team, not a factory. Campaigns are custom-built, standards are high, and Randy Soderman is directly involved in every single engagement—overseeing strategy, guiding execution, and holding the work accountable to results. There’s no outsourcing, no junior handoffs, and no account-manager buffer between you and the person responsible for performance.
That hands-on approach is supported by a private ecosystem of over 5,000 elite relationships with webmasters, publishers, and industry writers—relationships built the same way great teams are built: through trust, consistency, and long-term commitment.
In 2018, Randy was invited to join the Forbes Council, where he shares his SEO expertise and real-world results alongside respected business leaders. Today, he contributes to major business publications, helping shape how modern SEO is executed at the highest level.
At its core, Soderman SEO operates on the same principles that defined Randy’s professional soccer career: preparation beats talent, systems beat shortcuts, and accountability wins championships. When you work with us, you’re not hiring an agency—you’re joining a team that’s fully invested in your growth.
You'll soon be working with the most amazing, hardworking, honest, caring, customer service oriented people you'll ever meet in the business world....this is our team, and we're here to help you grow.
Prepare to be excited!
